Monday, October 28, 2013

The 17 Blogging Blunders - Blunder No. 4: Not Including A CTA in Every Post

The 17 Blogging Blunders - Blunder No. 4: Not Including A CTA in Every Post What’s The Blunder? There are few (or maybe even zero) calls-toaction (CTAs) on your blog, severely limiting its potential to convert visitors into leads and customers for your business CLICK HERE FOR A YOUTUBE VIDEO Thanks for joining me. Please don’t forget to like my video and/or add a comment Empower Network’s blog is one of the top sources of leads for the company. If you’re not optimizing your blog with offers and calls-to-action, you’re missing out on a tremendously powerful business opportunity to generate leads, thus diminishing the value of your blog’s ROI (return on investment). Un-Blunder The Blunder In addition to placing CTAs to the top and/or sidebar of your blog, also think about revisiting old blog posts (particularly those that receive the most traffic) and adding CTAs to them too, since people are still finding, reading, and deriving value from your blog’s evergreen content

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